If you want to learn to swim, they say you should just dive in. By that logic, if you want to get used to the cold, you should just go topless and stand outside in the snow.
As it turns out going ‘topless’ in the snow just may be the winter trend you didn’t know you needed.
Whether they’re doin’ it for the ‘Gram or to just FEEL ALIVE AGAIN, women across the country are donning The TaTa Top — a flesh-colored bikini top that gives the illusion of toplessness — and heading out into the wintry cold, ta-ta’s a-blazing. And, if you live somewhere where snowfall and frigid temperatures are the winter norm, you know it gets a tit bit nipply when it’s 15 below zero.
From shoveling snow, to making snow angels, riding motor bikes and embracing a fresh snowfall, these ladies are freezing their nips off for a good cause: $3 from each top sold benefits breast cancer and women’s health organizations.
“Talk about dedication to a cause,” one Instagram user wrote.
Another Instagram user said her winter pregnancy had her feeling “stir crazy.” The cure? Popping outside for a quick “topless” pic.
Check out the photos below, and get your TaTa Top here: thetatatop.com/shop/
(Pro-tip: handwarmers help)